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Why You Need Marketing Analytics, Not Web Analytics

Hubspot

According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics.

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B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Google (web) Analytics is now free for websites that have less than 5-million page views.

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The Top 14 B2B Blogs You Should Be Following

TrustRadius Marketing

B2B Lead Blog. B2B Lead Blog is all about- you guessed it- leads. Lead generation, lead management, lead nurturing, lead qualification, and all-thing leads can be found in this one blog. This lead blog covers the most recent sales and marketing research and trends.

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B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 This is where lead nurturing fits in.

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The Top 14 B2B Sites You Should Be Following

TrustRadius Marketing

B2B Lead Blog. B2B Lead Blog is all about- you guessed it- leads. Lead generation, lead management, lead nurturing, lead qualification, and all-thing leads can be found in this one blog. This lead blog covers the most recent sales and marketing research and trends.

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What is marketing automation software and what does it do today?

Martech

The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results. Combined, the core features offered by most marketing automation platforms profiled in this report include: Email marketing and landing page development; Lead management (i.e.,

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B2B Lead Generation Blog: On Alignment between Marketing and Finance

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.