DemandBase

APRIL 12, 2020

But these sources can include site experiences, field events, content offers, trade shows, and digital advertising, just to name a few. Just because we first engaged an account at a trade show does not mean the trade show should be credited with the entire deal. First-touch, last-touch, multi-touch, oh my!

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Account Based Marketing Multi-Channel 66

markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.

Lead Generation 120

Lead Generation Analytics Generation Google 120

QuanticMind

JANUARY 21, 2020

According to a recent eMarketer report , B2B marketers primarily produce content to drive sales, among other important marketing goals: Creating and distributing content to your target audience on key platforms works well for B2C, but this strategy isn’t enough to achieve B2B marketing goals. An Action Plan for Optimization.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Webbiquity

JANUARY 2, 2013

eMarketer ). eMarketer ). eMarketer ). eMarketer ). The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

MLT Creative

MAY 1, 2012

These unprecedented stats and projections show revolutionary growth in smart phone usage: 5.3 smartphones in 2010, 110 million by 2015 (eMarketer/2011). Businesses have shown success with presentations, trade show campaigns, and customer service requests. billion mobile subscriptions worldwide (ITU/2010). 60 million U.S.

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning Advertising Agencies 40

markempa

SEPTEMBER 12, 2007

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JANUARY 19, 2006

Use a Web analytics tool to monitor your Web visitors. Use a Web analytics tool to monitor your Web visitors. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Heres a summary of Michael Ortners eight points: 1. Understand the significance of your Web site. Use tagged URLs. Use tagged URLs.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120