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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

For more on the steps needed to get sales and marketing cranking in unison, download this eBook featuring recommendations from leading experts including: Ardath Albee, author of eMarketing Strategies for the Complex Sale. David Meerman Scott, author of The New Rules of Marketing & PR. Brian Halligan, CEO and Founder of HubSpot.

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How to measure ROI on creating and marketing content?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. The first step to measuring marketing’s contribution to the business is by analyzing the common revenue analytics stages: Common Revenue Analytics Stages.

ROI 100
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%. Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Strategy Analytics ). Voice search is becoming more vital, yet 62% of industries haven’t adjusted to it. ( PR Newswire ). hours per day on their mobile devices.” ( Emarketer ). Forrester ). Approximately $40 billion in the U.S. and $5 billion in the U.K. will be spent through voice commerce by the year 2022. (

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.