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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

This should also lead to a more efficient oversight of marketing efforts, with the ability to rapidly pinpoint successful AI-assisted content and replicate its success across other campaigns. For managers, this means enhanced oversight and efficiency. What if the AI consistently outperforms manual forecasts?

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. Key features include intuitive interfaces, collaboration tools, SEO, security, scalability, and analytics. Whether you're a publishing powerhouse or an independent news organization, you need a suitable CMS with robust technology for high-quality content.

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How to protect and leverage your single source of truth

Martech

No DAM is an island A key way to minimize risk, maintain content consistency, create efficiencies and increase the overall ROI of your DAM is having it integrated with your other tools and systems. Do you have any of these tools that are (or should be) utilizing assets from your DAM? If you don’t, you should. Get MarTech!

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7 Pivotal Steps to Crafting a First-Party Data Strategy

RebelMouse

Third-party browsing cookies are officially leaving the building as Google's Privacy Sandbox will turn off all third-party cookies in Chrome in 2024 to strengthen online security and protect private user information. In this guide, you will learn how to build an effective first-party data strategy that amplifies your business and efficiency.

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7 Pivotal Steps to Crafting a First-Party Data Strategy

RebelMouse

Third-party browsing cookies are officially leaving the building as Google's Privacy Sandbox will turn off all third-party cookies in Chrome in 2024 to strengthen online security and protect private user information. In this guide, you will learn how to build an effective first-party data strategy that amplifies your business and efficiency.

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21 HubSpot Integrations for Better Results

SmartBug Media

The customer representative has access to the information in your ticket, and they also know you’ve been a loyal customer for years, your cat’s name, and that you recently added another cat to your household—all thanks to the data connection between your CRM and service software. This is useful for both sales and service teams.

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Beginners Guide to UTM Parameters for Better Conversion Tracking

Huptech Web

You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. They provide valuable information about the source, medium, campaign, term, and content associated with each click.