Hive9

FEBRUARY 1, 2017

The most effective marketing organizations in 2017 (and beyond) will be those who break down any remaining barriers that prevent them from working harmoniously with sales.

Analytics 100

Analytics Barriers Marketing Organization 100

Hive9

APRIL 29, 2016

Your marketing analytics have a lot to tell you. They can help you identify the customers worth the most to you, the marketing activities contributing the most to revenue , and the sequence of actions most likely to lead to a sale.

Planning 106

Planning Analytics Activities Leads 106

Hive9

JANUARY 15, 2020

Of course, Lewis wasn’t referring to marketing strategy, but the quotation proves an apt concept in this space, particularly when it comes to effective budgeting. “[N]ot because either is infallible,” the British writer said, “but because they are unlikely to go wrong in the same direction.”

Planning 147

Planning Course Marketing Budget Marketing & Strategy 147

Hive9

SEPTEMBER 4, 2019

For that reason, we’ve listed five features every marketer needs to look for when selecting an effective marketing-planning software solution. This is particularly apt in the world digital marketing, where a lack of specific strategies to achieving clear goals will sink any business, big or small.

Marketing Budget 102

Marketing Budget Planning Marketing Plans Marketing Budget Creation 102

Hive9

NOVEMBER 9, 2016

Real-time data has become a common expectation in marketing technology products. Once you know the option exists to see how your marketing campaigns are playing out instantaneously, who wants to wait days, weeks, or months?

Planning 156

Planning Marketing Campaigns Product 156

Hive9

JULY 23, 2020

Developed to manipulate numbers, they’re a powerful, effective tool for individuals and smaller businesses that don’t have a ton of moving parts to keep track of. Complexity Disclaimer: It would be remiss of us to say that spreadsheets are simply the enemy.

Work Management 150

Work Management Marketing Management Planning Budget Programs 150