Analytics Display Forrester Research Statistics 
Only B2B
FEBRUARY 16, 2022
According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. You should analyze the statistics of your competitors’ target audiences. Source: Grand View Research.
PureB2B
MAY 30, 2022
According to statistics, sales enablement’s adoption ballooned by a whopping 343% over the past five years. Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. Automate Repetitive Tasks, Focus on Selling. Offer Better Coaching.
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Inbox Insight
DECEMBER 4, 2018
By 2019, programmatic advertising will most probably account for about two-thirds of the world’s digital display advertising ( martechcube ). 90% of B2B brands and agencies believe the use of data and analytics is changing how they approach advertising and marketing ( Dun & Bradstreet ). ANA/Forrester ). Why is this?
Convince & Convert
SEPTEMBER 20, 2010
A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.
Televerde
OCTOBER 30, 2019
I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. 79% of US internet users log into Facebook (Pew Research Center, 2019).
Hubspot
SEPTEMBER 11, 2018
For example, in recent survey from HubSpot Research , we found that 77% people research a brand before engaging with it. Forrester revealed that 60% of customers do not want any interaction with salespeople. Further, 68% prefer to research on their own. Source: Forrester Research. Keyword Research.
Webbiquity
FEBRUARY 7, 2012
Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. 53% of employers now research candidates on social networks before hiring. •
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