KoMarketing Associates
NOVEMBER 13, 2013
What’s your biggest challenge as a B2B marketer? According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. As a B2B marketer myself, I can relate to these challenges. We know this information because of our new feature, Conversation Analytics.
Marketing Insider Group
JANUARY 24, 2013
Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. San Mateo, CA – [link].
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Customer Experience Matrix
DECEMBER 5, 2011
We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. One is about estimating the cost of a marketing automation system and the other is about evaluating vendor services. The cost workbook was a particular challenge because the subject is so complex.
Convince & Convert
APRIL 1, 2012
There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Flickr image from Jurischk.
Convince & Convert
APRIL 1, 2012
There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Flickr image from Jurischk.
Marketing Insider Group
JANUARY 29, 2013
This calculates the financial return of the company’s investment in all marketing activities. The cost side of the equation must include ALL marketing programs, salaries and expenses. The return side of the equation must show direct marketing contribution to revenue. The Real-Time Marketing Exchange.
ViewPoint
MAY 10, 2012
That is, continuing to add features: social features, lead generation features and analytics. It’s becoming a marketing automation platform, if it hasn’t already.” On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.
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