Customer Experience Matrix

DECEMBER 5, 2011

We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. One is about estimating the cost of a marketing automation system and the other is about evaluating vendor services. These are the other 75% of the typical marketing budget.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

Marketing Insider Group

JANUARY 29, 2013

Which metrics you chose to run your business and to report to your CEO is important because this will determine the size of your budget, the stability of your job and the influence your team will have on the strategy of the organization. Marketing Metrics Keep Marketing Accountable. The Real-Time Marketing Exchange.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

ViewPoint

MAY 10, 2012

Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.” What can I do?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.” What can I do?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120