Martech

SEPTEMBER 16, 2022

That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses. The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. Content intelligence platforms like Ceralytics and Parse.ly

Digital Asset Management 131

Digital Asset Management Paid Content Work Management Marketing Management 131

TrustRadius Marketing

APRIL 29, 2022

If you’re still using a static content management system (CMS) for digital content delivery, you’re getting left behind. Digital experience platforms (DXP) allow you to create the seamless, personalized experiences your customers expect. As useful as DXPs are, their cost can be prohibitive.

Digital Experience Platform 52

Digital Experience Platform Enterprise Management CMS Development Work Management 52

ClickZ

NOVEMBER 26, 2019

30-second summary: Choosing the best application or tool for each specific functionality and your particular organization is the surefire way to an effective DXP. DXPs enable companies to deliver personalized and/or individualized content to their customers by analyzing customer analytics from a variety of sources.

Digital Experience Platform 95

Digital Experience Platform Marketing Automation Services Digital Asset Management Work Management 95

TrustRadius Marketing

OCTOBER 27, 2022

Cross-Channel Customer Experience. Enterprises need to be prepared to interact with customers using a variety of touchpoints. As an enterprise, you need to optimize the customer experience on all your channels. This will help you identify bottlenecks in the user experience and optimize your ad spend. .

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Martech

MARCH 30, 2022

But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. Digital experience is now the buzzword of modern marketing, and the CMS is the engine powering it. Digital no longer means the company website. Source: Real Story Group.

Digital Asset Management 88

Digital Asset Management Enterprise Management CMS Development Work Management 88

Top Rank Marketing

JULY 19, 2023

Acrolinx @Acrolinx Built on an advanced linguistic analytics engine, this software platform “reads” content and guides writers to make it better. Acrolinx @Acrolinx Built on an advanced linguistic analytics engine, this software platform “reads” content and guides writers to make it better.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Martech

DECEMBER 6, 2021

“For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. Marketers were seen as the dreamers, responsible for building the brand experience. But, according to Capozzi, this world is going away.

Paid Search Agency 133

Paid Search Agency Work Management Marketing Management Touchpoints 133

Martech Advisor

OCTOBER 15, 2019

In this feature, we will cover topics such as customer data platforms, identity resolution and identity graphs, data-driven marketing and analytics platforms, customer data governance and so on. According to a Forrester blog post, “On average, between 60% and 73% of all data within an enterprise goes unused for analytics.”

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. But, when selecting a vendor, go with a platform that offers versatile functionality and gives you room to grow with your experimentation and analysis needs. It’s a huge plus to integrate those too.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convert

OCTOBER 27, 2021

More lift at the front end, more touchpoints hit, more leads, more sales, higher average sales, and more repeat sales? Make sure to meet GDPR and ePrivacy requirements in your analytics by: Eliminating long URLs/parameters that track user data such as location or email address. Can it connect with an analytics tool for easy reporting?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Martech Advisor

JANUARY 21, 2020

What Is the Difference Between a CMS and a DXP? What Is the Difference Between a CMS and a DXP? Digital experience platforms are the latest buzz in the martech space. Digital experience platforms (DXPs) enable organizations to deliver personalized experiences to their audiences across different touchpoints.

CMS Development 57

CMS Development Digital Asset Management Enterprise Management Work Management 57

TrustRadius Marketing

NOVEMBER 2, 2022

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Get a better understanding of what customers want with analytics and gather those insights into customizable reports.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Get a better understanding of what customers want with analytics and gather those insights into customizable reports.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Get a better understanding of what customers want with analytics and gather those insights into customizable reports.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Get a better understanding of what customers want with analytics and gather those insights into customizable reports.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52