Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics. Digg this!
Seven Expert Search Engine Marketing Guides
FEBRUARY 25, 2011
SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Digg this! Done properly, search engine marketing (a.k.a. Of course, done improperly, it can also be a tremendous waste of money. Dynamic Landing Pages by PPC Hero. Share this on Bebo.
Best of 2008: SEO Guidance, Part 5
AUGUST 17, 2009
Which social media sites are most helpful for SEO? StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. There's lots more red meat for web analytics data junkies as well. Still, even experienced SEOs may find some useful tips here. Is SEO Worth the Cost & Effort? Tags: SEO Practice
Best Search Engine Marketing Tips of 2009, Part 1
JANUARY 10, 2010
What’s the real optimal cost per lead for your SEM program? Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. What is clear is that, regardless of the precise figure, a significant majority of clicks go to organic results; therefore, smart marketers will invest in both paid search and organic SEO. Aaron interviews Ben and Karl from Conversion Rate Experts (CRE) by SEO Book. Digg this!
Best of 2008: Social Media Optimization, Part 6
SEPTEMBER 22, 2009
How can online video help with SEO and online reputation management ? Domains for SEO and Reputation Management by Search Engine Journal Loren Baker describes how to use a.tv If you are planning to use these for SEO, check for do-follow status first. Which social bookmarking sites have the most clout? Can social media really increase revenue? Take Advantage of.TV
Best of 2008: Social Media Optimization, Part 2
MAY 18, 2009
Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed). How should you measure the impact of social media? Web 2.0
Best of 2008: Blogging for Business, Part 1
APRIL 27, 2009
Strategies to Invite More People Into Your Audience by Problogger Social media rockstar Chris Brogan details several strategies to not just grow your blog audience, but also attract the right kind of readers (these do not include getting on the first page of Digg). What are some of the most effective ways to attract more readers to your blog? Acknowledge other bloggers you admire?