Online Marketing Institute

NOVEMBER 8, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. . Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. And many of us in the social media space are guilty of that particular sin. Thanks for the help. Thanks for the help.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Keep most blogs short with no more than 400-500 words as most people don’t have much time and will be only spending a minute or two on your blog (average time on this site according to Google Analytics is 1 minute and 39 seconds) 60. If embedding a video in the post again brevity rules with the rule of thumb now at a 1-2 minute video 61.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? A free DIY approach to social media by iMedia Connection. What’s In Your Social Media Toolkit? by Dave Fleet.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Hubspot

JANUARY 13, 2013

is improving its search feature, and even Digg is playing along. In other words, StumbleUpon is an established, reputable social network, and links from this site will not hurt you in the SERPs. Hot #Instagram Analytics Tools to Optimize Brand PR Power, From Search Engine Watch. Updates everywhere! That’s right.

Analytics 28

Analytics Digg Tools Mobile Advertising 28

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report. of the past year.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Salesforce.com ), marketing automation tools and web analytics packages. Range of coverage.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Webbiquity

OCTOBER 27, 2010

So what can B2B marketers do (other than ignoring social media; a perilous option at best) to avoid this harsh fate? Set goals, understanding what social media is good for — and what it isn’t. Social media is more like a PR activity than marketing or advertising. Open, public social networks (e.g.,

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. SazBean ( Social Network Analytics Measurement Social Media ). What Works ( Vendor Government PR Trends Spending Release ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

FEBRUARY 7, 2011

How can you “train&# your CEO to use social media productively? Should social media be under the overall purvue of marketing or PR? What will be the “next&# big issues in social media marketing? Social Media Tips, Tactics and Techniques. How are marketers really using social media?

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. That’s not to say don’t pay attention to data, but if you are embedded within an industry your perspective is worth a lot more than analytics from past content. What did I learn?

Tactics 40

Tactics PR Planning Buzz 40

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

NOVEMBER 4, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. . Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

27 comments Social media measurement: defining the metrics to quantify ROI 26 comments Is Googles tax strategy evil? 25 comments Nokia upsets blogger due to marathon PR failure 24 comments Gap listened to its customers, or did it? Judging Categories Previous winners How can we help you? He’s wrong. 237 posts from The Drama 2.0

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Savvy

SEPTEMBER 17, 2009

Other Twitter Topics: The Graying of Facebook Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Social networks: Oracle community.Twitter: multiple accounts. LinkedIn: Yes. Oracle: •Blogging: Hundreds of blogs. Crowdsourcing: Oracle Mix. Inside Scoop lifestyle blog.

Social Media 40

Social Media Advertising Agencies Paid Search Agency Ideal Customer Profiles 40

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

AUGUST 16, 2010

Building Social Bookmarking Networks 101 by Search Engine Journal. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

FEBRUARY 14, 2011

As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? mass adoption of social media, but no clear way to measure ROI from it) in this predictive post. Was he prescient or just playing it safe? You decide.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100