Buzz Marketing for Technology

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Again, it’s a crowded market, so how will the Metavana solution differentiate from players like Clarabridge, Verint, Questback, Netbase, etc…? We believe we have accuracy as a differentiator and, further, that we can create categories for action better than others. is that accurate? A: We believe we are broader than EFM.

ROMI 100
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Reflections on Knowledge Management and Organizational Innovation: Dr. Kirby Wright on Personal Knowledge Management (PKM)

Buzz Marketing for Technology

A professonal diary of learning and reflection on knowledge management and what Im calling organizational innovation (differentiated from product/service innovation). Google Analytics. Reflections on Knowledge Management and Organizational Innovation. Thursday, May 29, 2008. Dr. Kirby Wright on Personal Knowledge Management (PKM).

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Personal anticipated information need

Buzz Marketing for Technology

She uses this composite as an analytical lens for focusing on the constructive processes of information use for thinking, reflection and learning. Proposition 2: Individuals have differential sensitivity and reactions to personal, anticipated information need.

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CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

In the less digitally savvy days, brands and their teams of analytics “experts” would navigate through Excel spreadsheets with massive amounts of data. In those days, there was sometimes confusion and lack of knowledge as to what constitutes a high-value customer.

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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Participating institutions include hospitals that participate in clinical research studies, academic medical centers that perform analytical studies on blood and tissue samples, and informatics and statistics centers that develop databases and analyze data. These dimensions also help to differentiate some of the types from each other.