Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact.

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Privacy Protection Privacy Marketing AI Tips 65

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. That’s why looking at email metrics holistically is important.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

OCTOBER 14, 2021

The beauty of email marketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection.

Marketing Report 76

Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9

Marketing Automation Services 141

Marketing Automation Services Enterprise Management Work Management Marketing Management 141

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. Knowing these insights is powerful—they fuel future growth for your email marketing program. Knowing these insights is powerful—they fuel future growth for your email marketing program. Here’s what we found.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. What are the four types of data?

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Privacy Opt-out Contingency Planning Opt-in 103