DealSignal

MARCH 11, 2019

Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. The data behind Ideal Customer Profiles.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40

Zoominfo

FEBRUARY 5, 2019

In the most basic sense of the phrase, a buyer persona is a profile of your ideal customer. These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more. That’s why I’m sharing five easy ways to improve your buyer personas. Keep reading! What is a buyer persona?

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

AccuData

JULY 26, 2018

Descriptive analytics, such as AccuData’s Snapshot profile, build a profile of a target audience. This profile identifies common demographic attributes of an audience, allowing detailed overviews to form. Another great way to increase marketing results is by adding data to an existing file. Provide Data Hygiene.

Data Hygiene 56

Data Hygiene Ideal Customer Profiles Advertising Agencies Allocation 56

Zoominfo

SEPTEMBER 5, 2018

Examples include: CRM data: A business’s internal customer or contact database contains information obtained through various marketing channels, such as email subscriptions or landing page signups. Because B2B data decays so rapidly, you must prioritize data maintenance for this type of initiative to work.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Biznology

MARCH 6, 2015

This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. It’s a good idea to send along behavioral data like communications preferences. Sign up for our emails here.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

ClickZ

JULY 29, 2019

Analytics which is “always on the list” — but also making sure we run tests and look for leading indicators of success, versus just looking retroactively at trailing indicators. The challenge and opportunity is: if you can get your head around the data issue at your company, the benefits can be manifest in extraordinary ways.

Data Hygiene 100

Data Hygiene Enterprise Management B2B Marketing Work Management 100

Moz

FEBRUARY 14, 2019

So today I'm going to be talking to you about data hygiene. So I'm going to cover this stuff today in the hopes that perhaps the next time we get a profile from someone it is not quite as bad, or if you look at these things and see how bad it is, definitely start sitting down and cleaning this stuff up.

Data Hygiene 54

Data Hygiene Marketing Analytics Tools Paid Search Agency Advertising Agencies 54

DealSignal

MARCH 17, 2023

DealSignal provides access to an unbelievable 1B+ global companies and contacts with over 100 data points. Our platform was built from the ground up on proprietary data verification processes, regular data hygiene and cleansing, and AI-powered matching algorithms that ensure the highest levels of data and accuracy.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

DealSignal

FEBRUARY 1, 2024

It spans various global markets, industries, and even specific industry niches, ensuring that businesses of all sizes and target audiences find valuable data. Furthermore, our expert data analytics team provides real-time updates, ensuring you always have the most current and accurate information at your fingertips.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Martech

SEPTEMBER 21, 2021

Combined, the core features offered by most marketing automation platforms profiled in this report include: Email marketing and landing page development; Lead management (i.e., Predictive analytics. capture, scoring and nurturing); Native CRM integration; and APIs or app marketplaces for faster martech system access. Mobile marketing.

Marketing Automation Services 131

Marketing Automation Services Enterprise Management Work Management Marketing Management 131

Adobe Experience Cloud Blog

OCTOBER 28, 2008

Whether you are building a brand, managing direct marketing or driving leads for a large technology firm's sales team, you must in today's landscape understand: Analytics. In many cases the individual data, campaign and profiling capabilities of these technologies make the investment far worth it. It's almost always analytics.

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Martech

SEPTEMBER 23, 2021

“We really only have about 15 to 20 people that are working directly on our loyalty program between marketing and our product and business intelligence teams,” said Ross Moses, Senior Director, Analytics and Insights for the United States Soccer Federation. “We With 80 percent of U.S. To break through with a more personalized experience, U.S.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Personalization 113

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Marketing Automation Services 131

Marketing Automation Services Enterprise Management Marketing Management Ideal Customer Profiles 131

SalesIntel

JUNE 16, 2023

It enables Cognism’s users to access valuable data points such as company profiles, contact details, and job titles, which can be utilized for targeted outreach and personalized marketing campaigns. Constant record updating integration with industry-leading technologies Analytics dashboard is available.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

Zoominfo

JULY 10, 2018

As SiriusDecisions put it, “Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.”. Thankfully, recent technological advancements have made it easier than ever to prioritize ongoing data hygiene and automate this process.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Leadspace

SEPTEMBER 11, 2019

Let’s dive into a few of the top use cases for your marketing data. Develop laser-focused customer profiles. If you are a regular reader of our blog, you already know what a customer profile is. Also known as a buyer persona or customer avatar, a customer profile is a description of your ideal customer.

Webinar Metrics 48

Webinar Metrics Lead Ranking Marketing Management Lead Scoring 48

SalesIntel

JUNE 30, 2021

If you have a higher-than-average bounce rate or just want to lower your percentage for better outcomes, data hygiene is the key. Given that data decays every 12-14 months, you must maintain data hygiene to ensure that your email campaign efforts are as successful as possible. Improves Dial-to-Connect Ratio (DCR).

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Martech Advisor

NOVEMBER 27, 2019

Beyond automating tedious sales processes and freeing up the sales person’s time to focus on more strategic work, CRM automation also provides functionalities that empower sales teams to make complex decisions using advanced analytics. Now, let us take a look at the key functions of CRM automation tools. Types of CRM Automation Tools.

Enterprise Management 102

Enterprise Management Work Management Marketing Automation Services Marketing Management 102

SalesIntel

OCTOBER 1, 2021

CRM automation can involve data input and contact records updated after every interaction, as well as: Follow-ups . Campaign analytics. A CRM helps marketing and sales departments stay on the same page by providing real-time data on a customer’s profile. Sales email sequences. Sales workflows . Lead nurturing.

Marketing Automation Services 98

Marketing Automation Services CRM Tools Work Management 98

Porch Group Media

SEPTEMBER 18, 2018

From superior data hygiene to robust analytics, our proprietary workflow process delivers a 7:1 ROI to help you reengage your former furniture customers. Using this data, additional demographic data can be appended, and a highly personalized nurture program can then be deployed. DIY Interests.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45

B2B Marketing Zone Posts

AUGUST 3, 2010

12 Ways to Leverage Your LinkedIn Profile for a B2B Company - Social Media B2B , July 29, 2010 LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile.

Ning 40

Ning Paid Content Facebook Sales Management 40

Heinz Marketing

APRIL 30, 2018

We entitled this episode : Data Intelligence 101: The Key to Faster Growth & More Efficient Marketing. We’re talking about Raviv sees a disconnect between Demand (buyers) & Ops (users) of data & analytics platform. Some highlights: Your data strategy is your B2B growth strategy (quick overview of the paper).

Sales Management 54

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 54