Act-On

OCTOBER 4, 2023

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Act-On

APRIL 29, 2024

Lead nurturing means continually engaging with a would-be customer over time, sharing content and messages that educate and inform them about topics related to your products or services. You can also use lead scores to deliver more relevant and targeted marketing campaigns.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Act-On

SEPTEMBER 20, 2018

Want to make sure that your customers are engaging with your brand? Learn how you can use data and analytics to improve the customer journey.

Analytics 101

Analytics Tips Branding Brand Identity 101

Act-On

APRIL 26, 2024

When customer intent is tamped down overall, and is not as reliable in general, you need to think more broadly about what your funnel looks like end to end, where you think you are, and how you’re engaging with future prospects across your channels,” says Clark. “We Make sure you’re delivering value to your customers — and they know it.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Act-On

DECEMBER 7, 2023

A few to consider include your CRM, of course, but also things like analytics and data platforms, your CMS, webinar platforms, and any other functional tools such as survey apps, chatbots, and sales tools. User-friendly analytics and reporting that put data in a clear and understandable format that can be used to track campaign success.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

Act-On

SEPTEMBER 24, 2023

When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. Marketing Funnels and Keyword Research As you probably know, there are three stages of the buyer’s journey: awareness, consideration, and decision.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130