Analytics CRM Lock-In Salesforce.com 
Digital B2B Marketing
JULY 6, 2011
Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com. With a long-term view, freedom to choose is winning over lock in models. To lock in a customer with an unmatched offering for their needs? In America, we relish our freedom. Our loss of independence is not only from government.
Customer Experience Matrix
APRIL 10, 2014
More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360.
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Customer Experience Matrix
JANUARY 31, 2014
It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Last week’s post looked at newer marketing automation systems that focused on small businesses.
Convince & Convert
OCTOBER 22, 2013
They all need to be excellent if you want to proceed. If I had to choose one, I’d choose ideation , because most people start way too small for success. If your ideas are big, the content follows and everything falls in place. You can always scale back from a big idea, but it’s harder to scale up. How can you manage risk in your content marketing?
Metadata
FEBRUARY 16, 2021
I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. Elissa Fink: Yeah, I’m really excited. I mean, as you said, I was at Tableau from about 5 million in revenue to over a billion in rev. Not that that … But it would have delayed my retirement.
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