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3 Reasons to Take an Embedded Approach to Analytics

Aberdeen

In this video, Mike Lock discusses the research theme that the team has been exploring in the Analytics space in Q1 at Aberdeen. Embedded Analytics is a concept that’s been growing in importance among our readership for a while now. Why Are Companies Starting to Explore Embedded Analytics?

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Salesforce raising prices next month

Martech

Similar list price increases will go into effect for Industries, Marketing Cloud Engagement and Account Engagement, CRM Analytics and Tableau. First, if you’re negotiating a deal you may want to move the close date up to lock in the old pricing. This is the company’s first price hike in seven years. What will be affected.

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7 Hubspot CRM Integrations to Increase Sales FAST

Optinmonster

Do you want to integrate customer relationship management (CRM) apps with HubSpot to improve your workflow and increase sales? We’ve picked the best Hubspot CRM integrations that are focused on increasing sales and revenue for your business. Best HubSpot CRM Integrations. Ready to get started? OptinMonster. Highlights.

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Salesforce Deepens AI Integration, Targets Employee Productivity for Initial GTM Enhancements

ANNUITAS

Einstein 1 is an amalgamation of the predictive analytics capabilities, the newer conversational and generative AI tools announced recently, and a deep integration with Salesforce Data Cloud. But for now, let’s dig into the core announcement: the new Einstein 1 platform and underlying components. There is a limit, however.

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The Step-by-Step Guide to Sales-Marketing Alignment for B2B

Marketing Insider Group

Just like a guided missile that has locked on to a target sends constant information to the command center and corrects its course. Your communication tools, CRM and VPs of Sales and Marketing will serve as your command center. While the goal-setting process is being reviewed, it’s also the best time to revisit your choice of CRM.

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CRM, MAS, and ABM – The Tech Stack Trifecta

DemandBase

B2B sales and marketing organizations vary in size, structure, funding, and objectives – but the one thing which ties them all together is a deep investment in their CRM and marketing automation systems. Sales reps are never more than one click away from their CRM. They are the source of truth – for better or for worse.

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Skill Up on AI with Trailhead

Salesforce Marketing Cloud

Data Analytics Fundamentals : Discover the data analytics types and how they’re applied to common use cases. Sandi Nuss Zellner, Salesforce Consultant, Locke Nuss Consulting Discover generative AI innovation at Salesforce Salesforce is bringing trusted generative AI technology to its apps, platforms, and workflows.