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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

Improved file management within the CRM. This update aligns custom objects with standard HubSpot functionalities, streamlining management tasks and facilitating better mobile CRM practices. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails. Enhanced forecast accuracy insights with AI Comparison.

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4 Marketing Technologies Every Company Needs to Embrace

Valasys

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels.

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7 Pivotal Steps to Crafting a First-Party Data Strategy

RebelMouse

Deloitte ) First-Party Data User-Focused Marketing Examples Below are some effective marketing examples for utilizing first-party data : Surveys: Surveys deliver user feedback about their online experience and preferences. Sign-Up Forms: Sign-up forms bridge your products and services to your customers' interests.

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7 Pivotal Steps to Crafting a First-Party Data Strategy

RebelMouse

Deloitte ) First-Party Data User-Focused Marketing Examples Below are some effective marketing examples for utilizing first-party data : Surveys: Surveys deliver user feedback about their online experience and preferences. Sign-Up Forms: Sign-up forms bridge your products and services to your customers' interests.

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Not all B2B and B2C categorizations are alike

Martech

While I believe that the B2B and B2C categories have utility, I’m not sure how useful they are for my experience as a martech maestro. It is very likely, however, that they have significant utility for other marketing operations and technology practitioners. Not such a clean-cut distinction.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Experiment with short and highly educational videos.

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Hubspot Alternatives

TrustRadius Marketing

Hubspot has many draws: its forever free CRM, its integrated sales, marketing and service hubs, and its wide network of support. The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights.