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Measuring Social Media ROI for Manufacturing Companies

Brandpoint

Utilize social media analytics tools to access this data and gain insights into your brand’s visibility. Engagement Metrics: Analyze metrics like likes, comments, shares and clicks to evaluate audience engagement and interest in your products or services.

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Can Facebook Ads Influence Integration Adoption? Here’s What We Found.

Hubspot

We recognized this at HubSpot and began experimenting with paid ads to see if this could be a valuable distribution channel to our customers. At the end of Q4, the Platform Marketing team decided to use some leftover budget to try a channel we hadn’t yet proven viable for integration adoption — paid ads. Experiment Results. No problem.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

LeadsRx Attribution™ Impartial, cross-channel attribution provides marketers with basic conversion tracking to know what’s working and what’s not. Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Linear Multi-Touch Attribution. Weighted Multi-Touch Attribution.

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The Ultimate Guide to PPC

Hubspot

Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. This guide will help you grasp pay-per-click marketing in its entirety.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Reporting & Analytics: “What’s Your Audience Thinking? Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. They are also available for display.

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12 Best PPC Strategies to Easily Maximize Your ROAS

Single Grain

Dive Deeper: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Are the Types of PPC Advertising? They have lower competition, resulting in a higher click-through rate (CTR) and lower cost per click (CPC). CPC (cost per click): the amount you pay for each click on your ad.

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31 Paid & Free SEO Tools That Will Improve Your Ranking

Single Grain

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. It also shows keyword research volume, SEO difficulty, and Cost Per Click. You can conduct a Domain vs. Domain competitive analysis.