Marketing Interactions
OCTOBER 15, 2021
Given the above, combined with intent data, analytics, lead/account scoring and feedback loops from sales and customer success, they’re best suited to make strategic adjustments to messaging and content to engage customers and in-market and potential in-market buyers with a continuous storyline. Net dollar retention and expansion (Success).
Marketing Interactions
FEBRUARY 15, 2019
Know your audience has become a rallying cry behind the concept of creating compelling buyer and customer experiences and becoming customer-centric companies. You will need their buy-in to use personas successfully in your company.]. But how many B2B marketers can say they truly KNOW their customers? Data Can Be Misleading.
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Marketing Interactions
MAY 21, 2018
Content serves as the champion of your company. of companies maintain consistent content scores across the various types of content on their websites. Financial Services companies fared a bit worse at 33.3% Research from a few years ago found that companies wasted $0.25 consistency with their content.
Marketing Interactions
OCTOBER 8, 2020
One of the fallacies that companies bought into with sales enablement is that more is better. Your Sales Hub analytics shows you which buyers engage with what content. Put simply, sales reps have a huge opportunity to engage buyers in better conversations supported by relevant content.
Marketing Interactions
JUNE 23, 2017
As VP of Finance for my company, most of my time is spent in status meetings with my direct reports. Is the prevalent trend that your persona starts and stays with a company, making progress up the ladder? Or do they tend to have eight jobs in 10 years at different companies? Watering Holes and Social Media.
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