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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift. What is growth marketing?

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Everything You Need to Know About Growth Marketing—2024

Huptech Web

Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm. Traditional Marketing and Growth Marketing Traditional marketing has been used for decades.

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Growth Marketing – Key Priority for CMOs

B2B Marketing Analytics

Growth Marketing is generating a lot of buzz across marketing organizations. Building the growth marketing function in the organization has climbed up on the list of top priorities for data-driven CMOs. Growth marketing brings to life the intersection of art and science of marketing.

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Brands, be mindful or be gone

ClickZ

Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base. The cross-over between advertising, content, social commerce, and search has become one big melting pot. But the idea that there is no loyalty is a limiting one.

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Lisa’s App of the Week: Iterable

Heinz Marketing

With a reduced marketing budget, it is essential to bring in revenue from key customers. The cost of new customer acquisition is 5-7x more than to maintain an existing one The success rate of selling to existing customers can be as high as 70% compared to 20-25% for new customers. That’s where Iterable comes in. Who are they?

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

To get your product listed: Join Product Hunt and set up your profile Contribute to the community by upvoting and commenting Network with people on the site Add and promote your product Learn more in Product Hunt’s guide to launching on Product Hunt. Use these insights to optimize your marketing strategies and product offerings.

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Using the AARRR ‘Pirate Metrics’ Method to Build Your Growth team

TrustRadius Marketing

Today’s Community Contributor is Himanshu Periwal, Vice President of Growth for travel and bookings website ixigo.com. Himanshu has a Bachelor’s of Engineering along with an MBA, and has experience in product marketing and management consulting. He has contributed ratings and reviews of various marketing products on TrustRadius.