ANNUITAS

MARCH 1, 2016

One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. So what is the key to better demand generation analytics? We must take a different approach — a structured approach — to demand generation analytics. Successful demand generation analytics must bridge the two.

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

Adobe Experience Cloud Blog

APRIL 30, 2018

This means our customers can leverage big data analytics on a world-class cloud platform and deliver faster campaign performance to engage with billions of individuals in the moment, all with the security that our customers demand. Alternatively, marketers can expand reach by targeting similar audiences with personalized ads.

Marketing AI 128

Marketing AI Campaigns Elasticity Marketo 128

ScanmarQED

NOVEMBER 16, 2023

What you will need: ePOS Sell-out data is the main source used for price elasticity analyses. Because price elasticity analyses typically involve a (regression) model to create a ‘best-fit’ curve, those analyses will benefit from more (historic) data points. Ideally, this data should be as granular as possible.

Elasticity 59

Elasticity Class Pricing Price 59

ANNUITAS

SEPTEMBER 3, 2020

SalesLoft – and most technology platforms, for that matter – fail to discriminate between best-in-class and worst-in-class practices. This lack of orchestration also has a significant impact on customer data and analytics. And this company was a major proponent of sales cadences.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

RebelMouse

FEBRUARY 2, 2022

We are proud to use best-in-class open source technologies to make this possible. This is part of upgrades to keep our stability at an incredibly high, world-class level while maintaining a continuous iteration environment. Kibana is an open user interface that lets you visualize your Elasticsearch data and navigate the Elastic Stack.

Long Tail Marketing 52

Long Tail Marketing Work Management Copyright Elasticity 52

SalesChoice

SEPTEMBER 12, 2016

Blog #2 discussed the history of predictive analytics from the perspective of Artificial Intelligence, and traced leadership from both classical philosophers like: Aristotle, Euclid, in ancient times to covering more modern times, profiling British mathematician Alan Turing. Her research on the Age of Distraction is world-class.

Marketing AI 20

Marketing AI Lead Ranking Forecasting Elasticity 20

ANNUITAS

OCTOBER 1, 2020

You have world class marketing and sales technology, yet your systems operate as islands, and your data is a mess. Technology is not a solution, yet the 8,000+ current ‘martech’ software vendors out there convince companies every day that by purchasing their software, they will be able to achieve ‘best-in-class’ sales and marketing results.

Work Management 162

Work Management Demand Marketing Management Marketing Automation Services 162