Remove Analytics Remove Blast Campaigns Remove Class Remove Elasticity
article thumbnail

The Future of Audience Selection: Where AI Can Take Your Campaigns

Adobe Experience Cloud Blog

We need to move from batching and blasting to AI-driven, lookalike audiences. This means our customers can leverage big data analytics on a world-class cloud platform and deliver faster campaign performance to engage with billions of individuals in the moment, all with the security that our customers demand.

article thumbnail

How to Optimize Your E-commerce Site for Revenue

Convert

P.S. If you haven’t already checked out Google Analytics 4 , you’re missing out on some future-proof revenue optimization features that will serve you well even after Google phases out third-party cookies. We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that.

article thumbnail

How to Optimize Your E-commerce Site for Revenue

Convert

P.S. If you haven’t already checked out Google Analytics 4 , you’re missing out on some future-proof revenue optimization features that will serve you well even after Google phases out third-party cookies. We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that.