8 key tips for marketing to existing B2B customers
Tomorrow People
MAY 30, 2022
Palmatier and Shrihari Sridhar’s influential book Marketing Strategy: Based on First Principles and Data Analytics , one fundamental challenge that all companies face is the fact that all customers change—even in B2B contexts. Reevaluate your organisation’s upselling and cross-selling strategies. Evolve your offering.
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