channel Analytics Buzz Marketo Research 
The Point
NOVEMBER 27, 2018
Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. So yes, paid social media can be an effective demand gen channel. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot.
chiefmartech
APRIL 11, 2016
Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. Nearly every exhibitor featured a reference to ABM, and many of the presenters touched on the trend as well.
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Adobe Experience Cloud Blog
APRIL 3, 2019
Marketers might have more research on anticipated buyer behavior, but salespeople are on the ground, talking with prospects and hearing their concerns. A buyer profile should be a detailed, in-depth representation of your target customers’ preferences and behavior as they research and interact with your business. For Project B?”
Adobe Experience Cloud Blog
MAY 23, 2012
by Dayna Rothman What a packed day here at the Marketo User Summit! There is a lot of buzz in the Twittersphere about #mus12. We are transforming into being a revenue generator rather than a cost center and making decisions based on history and analytics.” Be sure to follow The Marketo Summit on twitter at #mus12.
Adobe Experience Cloud Blog
JANUARY 3, 2017
At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase.
SnapApp
APRIL 4, 2018
This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . It’s a vicious cycle.
LeanData
MARCH 28, 2016
To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. Research: Datanyze is a technology that Invoca added so sales reps could map out the people within those accounts and acquire new contacts.
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