B2B Marketing Analytics
JANUARY 8, 2020
Executing a successful ABM strategy is easier said than done given the natural tendency across marketing to lean towards the “spray and pray” approach to drive the so-called leads and MQL volume. It is a strategic demand generation tactic whose success is dependent on excellence in operational execution and marketing analytics.
PathFactory
MARCH 10, 2023
Track naming conventions, tags, and proper folder set up makes managing your instance a breeze and ensures you can make the most of the rich analytics. Create a great content experience for your customer: A great content experience means avoiding dead ends in content journeys. Learn more about Path Analytics HERE.
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Integrated B2B
JULY 12, 2019
In the end, it comes down to what point in the buyer journey you are targeting. However, knowing what content to use to regain this attention is heavily dependent on analytics and your knowledge of how prospective customers engage with different campaigns and pieces of content as they move through the customer journey.
Outgrow
APRIL 15, 2021
Persona Development & Buyer's Journey Alignment. Providing Consideration - MQL. Now’s the time when those marketing qualified leads (MQL) are gonna want to know more about you. Outgrow’s analytics dashboard makes analytics easy. Would you offer cheese to a lactose intolerant person? Obviously not.
Aberdeen
MARCH 30, 2020
And while every company may behave differently at different times in their buyer journey, we can say definitively that, for the most part, companies don’t buy things, they solve business issues that require things. If there is anything we have learned, it is how companies behave on their way to making a purchase.
PathFactory
MAY 20, 2022
Marketing & Sales has evolved well beyond their historic MQL obsession. Not before time, I’d suggest – the lion’s share of (increasingly digital) buyer journeys is engagement with content, and to properly understand these engagements we need to understand not just the buyer but the content too.
Aberdeen
MARCH 30, 2020
And while every company may behave differently at different times in their buyer journey, we can say definitively that, for the most part, companies don’t buy things, they solve business issues that require things. If there is anything we have learned, it is how companies behave on their way to making a purchase.
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