Analytics Buy Database Marketing Resources 
Directive Agency
FEBRUARY 22, 2019
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Internal Databases vs. External Databases. Why is Database Marketing Important for ROI?
Martech
SEPTEMBER 29, 2023
The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Think of what you could do, knowing whether the members of your target buying committee are Motivators or Questioners.
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Valasys
AUGUST 29, 2023
AI can uncover hidden patterns, preferences, and buying signals that go beyond traditional segmentation techniques by analysing enormous amounts of data from numerous sources. Predictive Analytics: Leveraging AI-powered predictive analytics, marketers can identify high-value target accounts likely to convert or engage with the brand.
Biznology
AUGUST 26, 2013
Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. Account name, address.
Biznology
APRIL 24, 2015
My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. First, we target the right accounts.
Biznology
MARCH 6, 2015
This can be done by hand, using Google Analytics, or more easily by using any number of services that enable IP address look-up. Marketing automation systems are increasingly baking this option into their tools. Categories like marketing manager and financial analyst don’t seem to work anymore. Sign up for our emails here.
PureB2B
AUGUST 3, 2016
Educating your readers about the industry you belong to will turn your brand into a go-to resource. But, make it worthwhile to buy into your exclusive of. Link to Other Useful Internal Resources as Often as Possible. Database Marketing ) to other resources on your site. Optimize, Optimize, Optimize.
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