Sprout Social

APRIL 27, 2022

Enter URL shorteners , which let you reduce any long and cumbersome URL into a short and manageable link. In this guide, we’ll explain what a URL shortener is, why your business should use them and share the best URL shorteners for tracking and engagement. Why do businesses use URL shorteners? Auto-branded links.

Best Practices 104

Best Practices Deep Linking Enterprise Management Domain 104

ClickZ

JULY 26, 2019

By 2025, GSMA has estimated that more than 5 billion people will have mobile devices, and over half of these connections would be smartphones. Thereby, also taking up an increasing portion of organizational marketing spend, too. Thereby, also taking up an increasing portion of organizational marketing spend, too.

Mobile Advertising 111

Mobile Advertising Paid Content Paid Search Agency Advertisements 111

Convince & Convert

MARCH 5, 2015

For too long, social’s contribution to business success has been ignored and undervalued. In this post, we are going to start changing that by walking through the steps necessary to finally measure social’s business impact and give social the credit it deserves. Image via BigStockPhoto.com. It’s challenging but not impossible.

Social Media 162

Social Media Media Mobile Advertising Marketing Analytics Tools 162

NuSpark Consulting

JANUARY 14, 2017

Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. The ad may be a video, automated pop-up or deep link ad attached to a mobile app. This is a means of conducting business through computers and mobile devices exclusively to key personnel.

Account Based Marketing 100

Account Based Marketing Paid Search Agency Ads Work Management 100

Single Grain

AUGUST 24, 2021

If you are auditing a massive site or building links for a large enterprise, every SEO task comes with its own set of challenges. Thankfully, Enterprise SEO software assists marketers and SEO professionals in analyzing and tracking the performance of enterprise websites quickly and accurately. Content marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

Adobe Experience Cloud Blog

JUNE 7, 2016

Author: Polly Alluf Unless you’re just starting your career as a digital marketer for mobile apps, chances are that your professional journey began on other marketing channels. Maybe you started on email, using a marketing automation platform to send targeted, personalized emails to segmented audiences.

Personalization 48

Personalization CMS Development Mobile Marketing Work Management 48

Hubspot

AUGUST 31, 2015

The explosive growth in mobile usage -- specifically in app usage -- has created an ultra competitive marketplace. In such an environment, app marketers face a difficult challenge as they battle hundreds or even thousands of direct competitors for user attention. A whopping 1.4 million apps are on both the App Store and Google Play.

Multi-Touch Attribution 28

Multi-Touch Attribution Paid Search Agency Ads Campaigns 28