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8 New GA4 Features You Absolutely Can’t Ignore

Marketing Insider Group

GA4 (Google Analytics 4) isn’t just any old update. They can help you optimize your marketing efforts, engage with your audience more effectively, and most importantly, drive business growth. If you want to be successful in digital marketing , you have to stay ahead of the curve. Image Source: Google Help 1.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Enter URL shorteners , which let you reduce any long and cumbersome URL into a short and manageable link. In this guide, we’ll explain what a URL shortener is, why your business should use them and share the best URL shorteners for tracking and engagement. Why do businesses use URL shorteners? Auto-branded links.

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Build Industrial Websites as Dynamic Blog Sites

Industrial Marketing Today

On-site search engine optimization (SEO) is much easier to do by adding new posts using long tail keywords and deep linking to specific product pages within your company’s site. The value or authority of your domain increases whenever another site links back to the blog that is part of your main domain.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Link to a specific part of a YouTube video by Matt Cutts. A short but helpful post on how to deep link to a specific point in any YouTube video by minute and second. It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.&#.

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Mobilegeddon – Where Do You Stand a Month After the Roll Out?

LeadSquared

You should also look at this data in Analytics to see how it has changed over time). If mobile traffic is important to you, and you haven’t done anything about it, well, Google or no Google, you are losing important business opportunities. Depending on your business, the objective of the users might vary. Source: [link].

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How to Prove Your Social Media Impact

Convince & Convert

For too long, social’s contribution to business success has been ignored and undervalued. In this post, we are going to start changing that by walking through the steps necessary to finally measure social’s business impact and give social the credit it deserves. Image via BigStockPhoto.com. It’s challenging but not impossible.

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Guide to mobile advertising: Types of ads and main platforms

ClickZ

It features reporting and analytics that provide marketers with insights into how their customers engage with their app, thereby, enabling them to take an effective decision on improving customer experience and mobile revenue. . These tools and services help marketers to understand the ROI of their different campaigns. Source: Adjust.