Marketing Interactions
OCTOBER 15, 2021
But in a market driven by subscription business models, CS plays a key role in onboarding, retention, and expansion. Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). Edelman/LinkedIn ).
Marketing Interactions
FEBRUARY 15, 2019
One of the key audiences they’d identified was line of business executives. It’s not unreasonable that business leaders might be involved, so I asked them to explain to me what the value is that will hook the business leaders and get them into a conversation about this product. Complete silence. They weren’t sure.
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Marketing Interactions
MAY 21, 2018
Unfortunately, many factors hinder team collaboration: marketers are too darn busy; the work culture doesn’t promote collaboration; teams don’t know they should be collaborating in the first place. B2B marketers know analytics are critical, but many marketers struggle to use them effectively. Technology Challenges.
Marketing Interactions
OCTOBER 8, 2020
Unsure about the validity of their business case. They tend to be unsure about the validity of their business case, revising it at least once during their buying process. Your Sales Hub analytics shows you which buyers engage with what content. Wrestling to understand a lot of conflicting information gathered during research.
Marketing Interactions
JUNE 23, 2017
How do I build the business case? Use your analytics and continuously monitor how well they’re working toward achieving your content marketing strategy goals. What are my competitors doing about this issue? What are industry trends driving it? What will it take to convince Harry, Steve, and Diana to get on board? And on and on.
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