Act-On
OCTOBER 4, 2023
Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Let’s go through some use cases for marketing analytics software.
Act-On
APRIL 29, 2024
Our intention is that you continue to take a look at Act-On and the other content we have that supports your business. Finding the right lead scoring tools for marketing is business critical for lead generation teams. You can also use lead scores to deliver more relevant and targeted marketing campaigns.
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Act-On
APRIL 26, 2024
Blog Learn More AI needs to drive efficiency, not headlines According to a study from PwC, 81% of CMOs say they expect to use GenAI to support new business models in their function in the next 12-18 months. Implementing AI into our analytics, including natural language processing, has changed everything for me as a VP,” says Jeff.
Act-On
OCTOBER 11, 2023
This all depends on the size of your content budget and team, the volume of content you produce, and the business goals content marketing is meant to achieve. And any shared resources, like operations or analytics, should be clearly defined. And sometimes it lives under Growth.
Act-On
DECEMBER 7, 2023
A few to consider include your CRM, of course, but also things like analytics and data platforms, your CMS, webinar platforms, and any other functional tools such as survey apps, chatbots, and sales tools. User-friendly analytics and reporting that put data in a clear and understandable format that can be used to track campaign success.
Act-On
SEPTEMBER 24, 2023
We love using Google Analytics to find this data. And encourage others to share it, whether it’s your employees, subject-matter experts who you interview, or business partners who work in the same space. This blog on amazingly effective email subject lines is one of our current ‘rock stars.’ Share your content via social media.
Act-On
NOVEMBER 27, 2023
Without the right tools, it’s hard to nurture various stakeholders within a business and even more difficult to measure where the group is as a whole when making a final decision. For example, Hitachi High-Tech Analytical Science wanted to automate lead creation and drive tighter sales and marketing alignment. “We
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