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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place? It’s hard to believe.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Growth Badger) A majority of bloggers, over 50%, fall within the age range of 21 to 35 years. alone boasts approximately 32 million bloggers as of 2022. OrbitMedia) Bloggers using 7 or more images per post are 2.3

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

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Understanding the New Roles in Marketing

Hubspot

Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." Analytics as a Core Skill. Customer Evangelist / Customer Experience Professionals.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Forrester’s consulting division did a survey of over 100 V.P. I think, long- term, that’s a smart play. Eric: Yeah. What is this week’s social media stat of the week, Eric? Eric: There have been plenty to choose from.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Only 55% of bloggers update old posts. Takeaway : SEO, email marketing and influencer outreach remain the three most common ways for bloggers to get traffic to their site, but paid promotion has skyrocketed almost 400% since 2014. . . You can use something like Google Analytics’ User Flow report to do exactly that. .