Litmus

OCTOBER 14, 2021

Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. I’ve been in the email space for over two decades, now the VP of Email Marketing & Analytics at Oracle for the corporate marketing teams. How marketing leaders can use these reports.

Marketing Report 78

Marketing Report Email Marketing Privacy Protection Paid Search Agency 78

Jackie Walts

APRIL 11, 2018

Don’t blast on holidays. Don’t blast at 6 a.m. But, like everything direct marketing, analytics are king. Set up your contact strategy and look at the results each time you blast. But checking analytics means you never have to guess. on a Monday.

Blast Campaigns 54

Blast Campaigns CAN-SPAM Contact Marketing Response Rate 54

Adobe Experience Cloud Blog

JANUARY 28, 2014

Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. Shine a laser on the prospects who are most likely to buy your product, and give up on the batch-and-blast emails. In short, marketing automation enables you to succeed with every other technology on this list. SOCIAL MARKETING.

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Buzz Marketing for Technology

JULY 22, 2008

should be a blast! Can’t wait to hear the telechat. Rich Sloan. says: July 9th, 2008 at 11:56 am. chad, it’s a great little read with a big impact. i’m jumping on the call momentarily. says: July 9th, 2008 at 3:32 pm. have you ever heard/read of the book “the hand&# ?

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Biznology

OCTOBER 27, 2016

A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong. We offer content development services too.

Demand Generation Agencies 80

Demand Generation Agencies Marketing Budget Marketing Automation Services B2B Marketing 80

Litmus

MARCH 8, 2016

Only smart, innovative, and highly dynamic emails will drive interaction, and generic blasts will get weeded out of the subscribers’ priorities, if not outright emotionally junked. >> Click to Tweet Simms’ Prediction. Cara Olson , Director of Direct Marketing and eCRM, DEG, predicts…. predicts….

Email Marketing 65

Email Marketing Work Management Marketing Management Trigger Marketing 65