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9 Best SMTP Services for Reliable Transactional Emails

Optinmonster

Customers and subscribers expect to receive email notifications about their orders and any changes to their account. In order to ensure these emails go through successfully, you need an SMTP service. In this post, we’re sharing some of the best SMTP providers so you can pick the right one for your site. What Is SMTP?

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5 Tools You Should Be Using in Klaviyo to Know Your Customers Like a Best Friend

SmartBug Media

Utilizing tools in Klaviyo, e-commerce brands can automate their email and SMS marketing while creating personalized shopping experiences. This is just a small sample of flows/automations available in Klaviyo—a trusted Klaviyo partner can guide you through the flows that make the most sense for your brand. that’s just the start!

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10 Marketing Automation Mistakes You Might Be Making (And How to Avoid Them)

BenchmarkONE

Today’s marketing automation tools can provide targeted solutions for email and SMS campaigns, online ads, and promoted social media posts. But in order for your tools to work effectively, it’s important that you properly integrate your data resources. Spamming Your Mailing Lists. Not Properly Integrating Your Data Resources.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. It can help you promote specific products or services, announce new launches, or showcase valuable content. Image credit: rawpixel from Pixabay. Why should you use email marketing software? Email Automation.

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What Is an In-Market Ideal Customer Profile, and How Can It Transform Your Revenue Team?

6sense

The difference between an IICP and the better-known concept of ICP (Ideal Customer Profile) is significant, and can make all the difference in defining the efficiency, impact and success of your revenue team. Revenue teams can try to make similar calculations and educated guesses on their own, but it won’t be easy. (If No cold calls.

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Your Complete Marketo Migration Checklist

SmartBug Media

Fresh starts can force new habits for you and other users. Which can go in storage? Which data can you analyze now, and then sunset? What can get off our plates? CRM administrator: Plan the order of your sync; lead any special integration needs. Lead scoring logic (so you can recreate it).

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Inbound Marketing vs. Outbound Marketing: What’s the Difference?

Inbox Insight

Whilst the movement from invasive ads to subtle content may be the main trends, outbound still has a place in marketing strategies, and can be valuable and beneficial if used in the right way. Blanket email blasts. It can also be described as “ magnetic ”. Blocking techniques (ad blockers and spam filters) are common.