Marketing Interactions

OCTOBER 15, 2021

The best thing we can do is empower marketers to address them—and help other teams do so, as well. With buyers becoming more self-reliant, buying becoming more chaotic and confusing, and confidence jittery on both sides, we need to stack the deck in our favor the best way possible. Each of the core revenue teams has a role to play.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

OCTOBER 8, 2020

Given the amount of information that presents differing ideas and perspectives, they have trouble reconciling it to understand how to make the best choice. Your Sales Hub analytics shows you which buyers engage with what content. You know what the common objections are from your buyers.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

FEBRUARY 15, 2019

Website Analytics: Knowing which content on your website is visited by your prospects, buyers and customers is always useful for culling topics and trends and educational needs for buying. This said, knowing what they viewed and engaged with doesn’t tell you why they did so. Data Can Be Misleading.

Conversion 93

Conversion Planning Buyer Personas Dwell 93

Marketing Interactions

MAY 21, 2018

B2B marketers know analytics are critical, but many marketers struggle to use them effectively. On the campaign side, if analytics only originate from vanity metrics, such as clicks and views, your content team could continue to publish content they think is effective when it’s not creating an impact on business objectives.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

JUNE 23, 2017

When you understand where you need to be for the best effect, you can spend your time and resources perfecting those areas, rather than chasing everything that moves. Use your analytics and continuously monitor how well they’re working toward achieving your content marketing strategy goals. Watering Holes and Social Media.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Interactions

JULY 5, 2021

Every year, reports come out that tout which content type works best at which stage in the funnel and has marketers responding to which format drives the most ROI in buyer engagement. You pull analytics on content performance and see that your infographic (or blog, or case study, etc.) A Focus on Format is a Siloed View.

Relevance 140

Relevance Top of Funnel B2B Content 140