Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Biznology

AUGUST 6, 2015

The Internet of course, whose impact on business buying behavior has changed the game. But it is adept at watching and taking up the new ideas from consumer marketers that apply to business buying, observes David Myron, editorial director at CRM magazine. Software and analytics can’t tell you the what and the why.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. First they identify the attributes and behaviors of top buyers, using the rich detail that can be found on LinkedIn or other social sites.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Biznology

JUNE 14, 2016

Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. And the haters can always engage 100% via email if they like. This is totally normal agency behavior: how much are you earning and how much are you wasting ?

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80