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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. Twitter is compelling for certain verticals, news, politics, sports. public broadcast models.

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What’s the best way for brands to use Instagram video?

Sprout Social

The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. Meanwhile, 15-second vertical videos are supported via Stories. Q&As are awesome for hyping up events and product launches. Keep an eye on your Instagram video analytics.

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Bridging the gap: How marketing and sales can break down the technological walls between their departments

ClickZ

At the same time, sales must realize that marketing teams now have less tactics at their disposal, with traditional elements of the marketing mix such as in-person events now made redundant amid the shift to digital. Ultimately, sales and marketing should be working towards the same goal: securing business and helping their company grow.

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In the past, there were barriers to entry for any non-media company, let alone paid consultants or professional services companies, to get traction from its content marketing. Partial Google Analytics Chart with Referrals Showing for Content Marketing Institute. Vertical is in, horizontal is out.

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In the past, there were barriers to entry for any non-media company, let alone paid consultants or professional services companies, to get traction from its content marketing. Partial Google Analytics Chart with Referrals Showing for Content Marketing Institute. Vertical is in, horizontal is out.

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How to Make a QR Code in 7 Easy Steps

Hubspot

These encrypted squares can hold links, coupons, event details, and other information that users might want to take with them for referring to later. QR codes are often square-shaped, displaying their data vertically or horizontally. A lower barrier to entry makes success more likely for you and the user.

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Get Over Your Fear of Marketing Automation Software

SugarCRM

Half of companies consider IT roadblocks and legacy tech to be major barriers to adopting marketing automation software. What’s the opportunity cost of onboarding marketing automation software? You aren’t alone in these concerns. It’s not surprising that marketing automation software only has a 3% adoption in non-tech companies.