Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. HIMSS Analytics. newsletter, online training courses, seminars, and publications. Newsletters.

Work Management 102

Work Management Marketing Management Research Organization 102

Albacross

NOVEMBER 4, 2021

68% of B2B buyers prefer to research online independently. And 62% of B2B buyers can make their purchase selection solely based on digital content. Source: Forrester , 2021). Source: Forrester , 2021). Does this mean that buyers will decrease their online research when comparing different providers? Not exactly.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Martech

FEBRUARY 11, 2022

Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to. Many use customer journey analytics to help ensure these experiences are optimized and personalized across all channels. B2B personalized marketing examples.

Work Management 122

Work Management Personalization Marketing Management Marketing AI 122

TrustRadius Marketing

NOVEMBER 2, 2022

Features of the Webexpenses desktop and mobile app include cross-platform auto-sync with: Google Vision-powered OCR receipt scanner Petty cash management Automatic policy compliance Corporate card automatic Intelligent Matching Integrated mileage tracking + verification Integration with an existing ERP. ADP DATACLOUD.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Features of the Webexpenses desktop and mobile app include cross-platform auto-sync with: Google Vision-powered OCR receipt scanner Petty cash management Automatic policy compliance Corporate card automatic Intelligent Matching Integrated mileage tracking + verification Integration with an existing ERP. ADP DATACLOUD.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98