Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Marketing Insider Group

MAY 26, 2020

C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. It was important for sales and marketing to pause and think about what the market needs to hear and what actions companies should take. There are no live events.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

BDB

JANUARY 12, 2024

Multiple trend reports highlight that B2B sales will become increasingly hybrid combining online and offline interactions to meet changing customer behaviours and preferences. 1 It’s no surprise that events look set to follow suit. This can be a real game-changer for time-poor B2B marketers in the aftermath of an event.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Content Marketing' About Kathy Baughman.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Workflow-oriented, highly detailed behavioral data, analytical queries. Features and Capabilities of Marketing Automation versus CRM. Now, let’s take a comprehensive look into the specific capabilities of a marketing automation system compared to CRM alone. Analytics and Dashboards. Architecture. Number of user seats.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. For example, we assume predictable growth in the overall market and in our growth rate relative to the market.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Marketing Insider Group

JULY 1, 2020

But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C. Brands who neglect the importance of content marketing today will have to play catch up tomorrow. How to Gain Buy-In for Content Marketing. And (no surprises here), consumers like it. image source.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363