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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Why it’s great: This group primarily focuses on the technological aspects of digital marketing, including investment and assessment, implementation, and future trends as it pertains to campaign execution. Google Analytics. BtoB Marketing. This group is for all your questions, answers and tips. Search Engine Land.

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Nicoline Maes: Finding the Right Balance Between Push and Pull Marketing

B2B Digital Marketer

In this episode of the B2B Digital Marketer Podcast , Nicoline Maes shares her experience working with B2B clients and how you can come up with a successful advertising and content marketing strategy through the right balance between push and pull marketing. 00:36 – Nicoline Maes’ background in B2B Digital Marketing.

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B2B Lead Generation Blog: On Alignment between Marketing and Finance

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Metavana’s engine provides amazing accuracy with regard to the polarity of comments on the Social Web and as such will be an integral part of any organization’s business model. We believe we have business model innovation that will help us get to ‘ubiquity’ in an easy and customer friendly fashion.

ROMI 100
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Understanding the New Roles in Marketing

Hubspot

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise. Lead Nurturing Specialist.

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14 Key B2B Marketing Reports to Inform the Strategic Budgeting Process

KoMarketing Associates

From the SiriusDecisions report: The annual SiriusDecisions Global CMO Study is a key deliverable that informs our research by exploring how marketing leaders are adapting their marketing strategy to support their organization’s growth objectives. Marketers vs. Business Leaders: The Metrics That Matter.

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Engaging Multimedia Content: Making a Human Connection

B2B Digital Marketer

Am I using the data and the tools available to me to deliver content with the right message to the right people at the right time in order to drive business forward and close deals.”. Um, but, but Lee’s focused on B to B, specifically B to B type of marketing and digital marketing and content creation.