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Using Buying Groups to Accelerate Your Sales Process

InsightSquared

According to SiriusDecisions , “B-to-b purchase decisions are rarely made by one person – multiple individuals are involved in a variety of buying scenarios that can exist within an organization. Lastly, make sure you have a way to measure progress and success using key metrics you define for your business.

Buy 265
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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ). BtoB Marketing.

Linkedin 141
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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

But things can get murky when marketers are asked to rate social media in terms of contributing to business goals. Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. And YouTube in 10th place?

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Where is B2B data-driven marketing headed?

Biznology

New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and driving new directions for B2B data-driven marketing. Real-time marketing will be real for business marketers, says Russell Kern of the Kern Agency. Marketing is becoming almost like a social science.

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Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

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SiriusDecisions Summit London Notable Quotes #sdsummit

Smashmouth Marketing

@izjay: Most #SDSummit delegates say their next technology purchase will be in the category of business intelligence/analytics. siriusdecisions: @Marisa_Kopec "Understanding buyer personas is where b-to-b meets b-to-c" [link]. jblock: When it comes to live events, you''re judged by the quality of the coffee.

B to B 100
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How to find your best B2B prospects

Biznology

Use analytics to build a profile of your best customers, and use that model to find lookalikes. Develop content that helps them do their jobs and solve their business problems, and that they are likely to be searching for online. Business people like to share valuable ideas and do favors. Model your most profitable customers.