Paul Gillin

JULY 29, 2010

That’s because it’s an idea that addresses a problem humans have never confronted before: too much information. In the same way that museum curators choose which items from a collection to put on display, content curators select and publish information that’s of interest to a particular audience.

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Paul Gillin

OCTOBER 11, 2012

They are: Headline – Keep it brief and use it to communicate basic information or arouse interest. Add more details - Provide background and explanatory information. Tell people why you think this information is important. Think of the Benefit to Your Audience. Facebook is more playful than LinkedIn.

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Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JANUARY 16, 2012

Fox’s brief speech isn’t very relevant to social business, but the audience receives him well. It’s like Moneyball: analytics + baseball = new game.” We need deep analytics around everything in the organization. The user interface is a Facebook/Google+-like internal social network.

Enterprise Management 50

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Paul Gillin

JUNE 24, 2010

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. Good ROI analysis almost always requires accurate historical information, which few companies have, in our experience. Web analytics today deliver unprecedented insight about online interactions.

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