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Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it. Dealing with Averages. Ignoring Deep Funnel Data. Dealing with Data Scarcity.

SEM 40
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9 Ways to Use Inventory and Lead Capacity for More Efficient SEM

QuanticMind

Such is the case when you use both your own inventory and lead capacity to optimize your SEM activities and increase ROI. The majority of businesses use search engine marketing (SEM) to sell products or attract leads to their business. How much stock you have of each product and when they might run out. Use Local Inventory Ads.

SEM 40
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The Ultimate Guide to PPC

Hubspot

Search Engine Marketing (SEM). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing. SEM is an umbrella term that encompasses both paid advertising and search engine optimization, that is, ranking organically for keywords. Quality Score. Maximum Bid.

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch.

Adwords 100
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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators.

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 20
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How to Do a Competitive Analysis So Good Your Competitors Can’t Compete

ClearVoice

There are all sorts of new and impressive analytical tools that can help one read and digest data. In this article from Hootsuite , who license social listening tools, they tout social listening as a way to look “beyond the numbers to consider the mood behind the data.” And in many cases, that is better than doing nothing at all.