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How to find and win your first 10 B2B customers

Lenny's Newsletter

We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks. So they were all cold through LinkedIn. ’ And then we landed on seven, I think.” Truly, it was advice at first, until we had a clear perspective on who to go after.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Social platform integration: using native features of the social platforms by writing to their APIs. A standard set of features will emerge as the industry figures out what’s really important.

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Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

This crazy API pronouncement and, “You must make everything look the way we make it look,” and, “If you don’t want to do it the way we want to do it, we’re going to revoke your access.” Another is sort of consumer-influenced analytics , obviously Klout being the only thing in that quadrant.

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B2B Marketing Basics: Understanding Your Audience (Part 2!)

Directive Agency

They integrate with SalesForce , Hubspot , and Marketo , and they also have an API that can be used to gather firmographics internally. Linkedin Sales Navigator. LinkedIn Sales Navigator allows you to gather data that can be used in your firmographics directly from LinkedIn’s database of users. Website Analytics.

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12 of the best competitive intelligence tools for marketers

Sprout Social

Premium analytics: Track metrics across multiple social platforms, including Facebook, Instagram, X (Twitter) and LinkedIn. With Sprout’s listening, analytics and reporting tools, you can dig deep into your competitor’s strategy, compare it with your own and identify opportunities to differentiate yourself.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Clicks, scrolling, and hovering can give you a sense of how much they interact with various elements on web pages.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Social is not an isolated activity.&#