Valasys

MAY 1, 2020

On the 28 th of April 2020, Infogroup unveiled its competency to process B2B intent data using its real-time data platform Data Axle. The companies using B2B intent data engage with the customers better and generate sales conversions at a much-amplified rate than companies that don’t leverage intent data.

Intent Data 64

Intent Data Intent Enterprise Management Work Management 64

Martech

SEPTEMBER 24, 2021

An ICP is typically developed using machine learning-based predictive analytics and scoring to determine if an account (not an individual) is an ideal fit for a company’s product or service. These include tools that provide B2B data enrichment , AI-based predictive analytics and recommendations, interaction management (i.e.,

Account Based Marketing 119

Account Based Marketing Enterprise Management Work Management Paid Content 119

SalesIntel

DECEMBER 8, 2023

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. Intent Signals: Intent data indicates the likelihood or interest of a lead or company in making a purchase or taking a specific action.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Aberdeen

FEBRUARY 12, 2019

The visualizations reminded me of my days in SEO when I tracked the performance of stories in Google Analytics, and the term “ attention economy ” also made me think about the data science and methodology of tracking buyer intent signals, content consumption , and active research being conducted on the web.

Activities 40

Activities Research Purchase Intent Intent Signal 40

Aberdeen

OCTOBER 14, 2019

That’s why we spend so much time talking about the value of third-party intent data — it’s your key to better account prioritizing, more effective content personalization , more efficient outreach, and more. You do your research on intent data , find the right partner, and finally decide to make an investment. But there’s a problem.

Intent 53

Intent Intent Data Advertising Agencies Marketing Automation Services 53

Heinz Marketing

JULY 9, 2021

Incorporate buyer intent data against a suite of content-targeting and syndication solutions. Develop an informed targeting approach that incorporates real intent from real, in-market professionals. Tap into campaign optimization and real-time analytics. Leverage the only open bidding marketplace for B2B lead gen.

Paid Content 136

Paid Content Marketing Automation Services Work Management Marketing Management 136

Single Grain

APRIL 14, 2023

You can track traffic volume using tools like Google Analytics and Google Search Console. Branded searches have more purchase intent and are useful in enhancing your business revenue by bringing in traffic from search engine results pages. Most websites get a significant amount of traffic and conversions from branded phrases.

Enterprise Management 52

Enterprise Management SEO Lead Scoring Lead Ranking 52