Martech

SEPTEMBER 24, 2021

An ICP is typically developed using machine learning-based predictive analytics and scoring to determine if an account (not an individual) is an ideal fit for a company’s product or service. These include tools that provide B2B data enrichment , AI-based predictive analytics and recommendations, interaction management (i.e.,

Account Based Marketing 120

Account Based Marketing Enterprise Management Paid Content Work Management 120

Valasys

MAY 1, 2020

With the announcement of B2B Intent Data potentiality within its real-time data delivery platform Data Axle that enables enterprises and businesses to use Intent data, marketers will be able to target audiences more efficiently leveraging the real-time API feeds. About Infogroup.

Intent Data 64

Intent Data Intent Enterprise Management Work Management 64

SalesIntel

DECEMBER 8, 2023

Advanced Predictive Analytics: Machine Learning Models : Increasingly sophisticated ML algorithms will enable better predictive capabilities, allowing businesses to anticipate lead behavior and preferences.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Aberdeen

FEBRUARY 12, 2019

The visualizations reminded me of my days in SEO when I tracked the performance of stories in Google Analytics, and the term “ attention economy ” also made me think about the data science and methodology of tracking buyer intent signals, content consumption , and active research being conducted on the web.

Activities 40

Activities Research Purchase Intent Intent Signal 40

Heinz Marketing

JULY 9, 2021

Develop an informed targeting approach that incorporates real intent from real, in-market professionals. Tap into campaign optimization and real-time analytics. Made it so easy to set up my campaigns as well as connect them through an API into our marketing automation platform. 100% of the leads received have opted-in.

Paid Content 135

Paid Content Marketing Automation Services Work Management Marketing Management 135

Single Grain

APRIL 14, 2023

You can track traffic volume using tools like Google Analytics and Google Search Console. Branded searches have more purchase intent and are useful in enhancing your business revenue by bringing in traffic from search engine results pages. Most websites get a significant amount of traffic and conversions from branded phrases.

Enterprise Management 52

Enterprise Management SEO Lead Scoring Lead Ranking 52

Zoominfo

FEBRUARY 8, 2022

ZoomInfo has the largest, most comprehensive, and most frequently refreshed database of insights, intelligence, and purchasing intent data about companies and contacts. Chorus provides real-time conversational analytics, Engage offers robust sales engagement capabilities, and RingLead enables sophisticated data orchestrations.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Software 100