Analytics API Demand Salesforce.com 
Customer Experience Matrix
OCTOBER 29, 2015
When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Most pipelines execute as batch processes, either on demand or on a user-specified schedule.
Customer Experience Matrix
APRIL 5, 2009
Demand generation systems are in that second stage. CEO and co-founder Brian Giese had extensive experience in business sales and marketing and with existing demand generation systems when he began developing True Influence two years ago. These are not yet standard features on most demand generation products.
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Customer Experience Matrix
FEBRUARY 21, 2014
DemandBase had to build its own engines for real time bidding (RTB) and ad serving (Demand Side Platform or DSP) to support its approach. Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules.
Customer Experience Matrix
JANUARY 31, 2010
Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. For more on vendor classifications, see my list of demand generation vendors from last November.) External systems can also add names through the Marketing Studio API. You know who you are.
Customer Experience Matrix
DECEMBER 2, 2010
The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications.
InsightSquared
JUNE 13, 2019
The many solutions available today that aim to provide specific capabilities for revenue operations professionals confirm that analytics is critical for companies to be successful,” said Fred Shilmover , CEO of InsightSquared. This enables customer success teams to view overall SaaS metrics, manage churn, and forecast renewals.
Vidyard
MARCH 9, 2017
Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Solutions Consultants: Build and send custom product demos using screen recordings or on-demand product videos. “In
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