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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. For data that is not created in the CRM, a technology ecosystem of APIs and connectors exists to bring data into the CRM.

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Marketo's Enterprise Edition and Revenue Cycle Management: Looking Under the Hood

Customer Experience Matrix

Summary: Marketo continues to follow its own path. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Since both are somewhat old news, and Marketo describes them in detail on its Web site, I’ll just make a few comments.

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What is account-based marketing today and how has the space evolved?

Martech

This trend shows that buyers are determined to do their due diligence before making purchase decisions, raising the importance of the personalized, targeted experiences enabled by ABM technologies. Consolidation of ABM and demand gen. Another notable development among ABM vendors is the move to consolidate ABM with demand generation.

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Why The Adobe-Marketo News Unlocks Exciting New Options For Marketers

PathFactory

By now, you’ve probably heard about the Adobe Marketo acquisition news. Marketo is arguably the leading independent marketing automation platform. Adobe is the go-to brand for content, creative, marketing and, in my opinion, making sophisticated tools available as part of on-demand clouds. Adobe is one of our largest customers.

Marketo 40
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Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Adobe Experience Cloud Blog

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Then Steve highlighted the challenge for marketers, where we’re fighting the law of supply and demand. Marketing Nation Summit has arrived. What a start!

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Notes from the Marketing Operations Executive Summit 2014

ANNUITAS

Combo of scalability, talent, SaaS, open source & APIs, inbound marketing @chiefmartec #marketingopssummit. Marketing analytics affects your perceptions about what your audience is doing @chiefmartec #marketingopssummit. 3) why @marketo ? Demand generation marketing transformation takes time and requires patience.

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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

Does the platform offer analytics? Marketo Engage. Features/functionality: Lead Nurturing & Management: Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations. What capabilities does the platform offer for sharing and distributing content?