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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. There are dozens of other web analytics tools on the market.

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The Only Website Launch Checklist You’ll Ever Need

Marketing Insider Group

Here’s a helpful step-by-step guide through a website analysis to help you get started: Set goals. Then consider what you learned from your website analysis. Making your goals SMART sets you up for easy analysis later down the road, when you’ll be looking to assess performance. Choose a CMS system. Image Source.

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You haven’t switched to GA4? Better get a move on

ClickZ

Attention B2B marketers – change is barrelling at you like a freight train. In a few quarters, Google Analytics 4 will become the go-to platform for mission-critical data. It’ll supersede Universal Analytics, shifting the analytics landscape drastically.

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How to Hire SEO Specialists in the Philippines

Spiralytics

Search engine optimization (SEO) specialists have become pivotal to succeed in the dynamic world of digital marketing. They can tailor strategies to meet the dynamic requirements set by search engines, especially the world’s most popular one , Google. They can uphold search visibility and prevent traffic loss throughout the process.

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How AI Can Supercharge Your SEO Strategy

RebelMouse

AI continues to advance, from seamless content optimization to providing data analysis and insights. It is predicted that by 2030, the AI market will be worth $1 trillion. As of right now, we know how Google feels about using AI. AI-Specific Tools for Headlines, Tag Generation, and User Experience How does AI improve SEO?

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Consolidate Your Martech Stack to Fuel Inbound Marketing in 6 Steps

SmartBug Media

Inbound marketing is a notoriously slow burn. Your martech stack plays a critical role in your inbound marketing efforts, and when properly optimized, it can be the fuel that ignites your growth. The right tools are the backbone of any successful inbound strategy, notably your: Customer relationship management (CRM) software.

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Beginners Guide to UTM Parameters for Better Conversion Tracking

Huptech Web

You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. Running a marketing campaign, you want to know which ads or links bring you the most customers. What are UTM Parameters?