Buzz Marketing for Technology

APRIL 6, 2011

In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. And, ultimately, it’s about using social media analysis to make your spending more efficient in both digital and traditional media.

Planning 100

Planning Forrester Marketing & Strategy Analysis 100

NuSpark Consulting

DECEMBER 29, 2013

To give display even more credit for conversions, Google analytics allows you decide what weight you want to give display when doing conversion analysis. A similar report from Forrester also shows how display spending continues to grow significantly. Attribution Modeling.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 10, 2010

. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# "How can social media kill email, when you have to have an email address to belong to a social media site?”

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media).

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122